Here's what Quantcast have to say about themselves...
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. Delivering on the promise of more relevant advertising requires an in-depth understanding of online audiences. As the pioneer of direct audience measurement in 2006, Quantcast has today the best understanding of digital audiences across the web, allowing marketers and publishers to buy and sell the most effective targeted advertising at significant scale. More than 1,000 brands rely on Quantcast for real-time advertising. Quantcast’s technology starts with the industry’s most in-depth understanding of digital audiences, and uses this to target the full funnel, from generating initial awareness to driving the actual purchase. This unique combination allows Quantcast to make the best targeted advertising decisions for performance and brand campaigns, on every individual impression. - What is Quantcast?, as at 26 Feb 2014
Ethics and PrivacyEuropean Interactive Digital Advertising Alliance (EDAA) Trust Seal, which is an industry 'seal of approval' for compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA).
What Data can Razorgirl See?
- "I can see a lot more data on US visitors than I can from people outside the US, but the information that Quantcast gathers on US visitors is a little bit useless to me. Great for Advertisers I'm sure, but irrelevant to my interests as a Manager for this Wiki.
- Perhaps more importantly, while I can't see the demographics of individual visitors, I sorta feel like this kind of data is an invaision of privacy, so I kinda go out of my way to ignore this section of Quantcast's data. I guess I'm too much of a Cyberpunk fan to go in for this kind of data.
- - Razorgirl, 20 Feb 2014
Quantcast records the following demographics about US visitors to this Wiki:
It also has a section that states, "Audience Also Likes"...
politics & commentary
xxx adult content