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Quantcast Logo

Quantcast is the service engaged by Wikia (the company that this Wiki is hosted by), to harvest visitation data to their Wikis and to develop targeted advertising.

What this means to us, is that they are the ones that decide which Ads we see. It is also the service that Razorgirl uses to gain the visitation stats for her Monthly Reports.


Here's what Quantcast have to say about themselves...

Quantcast is a digital advertising company specialized in audience measurement
and real-time advertising. Delivering on the promise of more relevant advertising
requires an in-depth understanding of online audiences. As the pioneer of direct
audience measurement in 2006, Quantcast has today the best understanding of digital
audiences across the web, allowing marketers and publishers to buy and sell the most
effective targeted advertising at significant scale. More than 1,000 brands rely on
Quantcast for real-time advertising.

Quantcast’s technology starts with the industry’s most in-depth understanding of
digital audiences, and uses this to target the full funnel, from generating initial
awareness to driving the actual purchase. This unique combination allows Quantcast to
make the best targeted advertising decisions for performance and brand campaigns, on
every individual impression.

- What is Quantcast?, as at 26 Feb 2014


Ethics and Privacy

EDAA Logo
As a point of interest, Quantcast has been granted the the European Interactive Digital Advertising Alliance (EDAA) Trust Seal, which is an industry 'seal of approval' for compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA).


What Data can Razorgirl See?


"I can see a lot more data on US visitors than I can from people outside the US, but the information that Quantcast gathers on US visitors is a little bit useless to me. Great for Advertisers I'm sure, but irrelevant to my interests as a Manager for this Wiki.
Perhaps more importantly, while I can't see the demographics of individual visitors, I sorta feel like this kind of data is an invaision of privacy, so I kinda go out of my way to ignore this section of Quantcast's data. I guess I'm too much of a Cyberpunk fan to go in for this kind of data.
 - Razorgirl, 20 Feb 2014



US Demographics

Quantcast records the following demographics about US visitors to this Wiki:

  • Gender
    • Male
    • Female
  • Age
    • <18
    • 18 - 24
    • 25 - 34
    • 35 - 44
    • 45 - 54
    • 55 - 64
    • 65+
  • Children
    • Has kids
    • Doesn't have kids
  • Race/Heritage
    • Caucasion
    • African American
    • Asian
    • Hispanic
    • Other
  • Education
    • No College
    • College
    • Grad School
  • Annual Income
    • $0 - 50k
    • $50 - 100k
    • $100 - 150k
    • $150k+


It also has a section that states, "Audience Also Likes"...

humor

gaming information
photo/video sharing
video
science/nature
science & technology
communities/teens
teens
technology

reference

politics & commentary
movies
fantasy sports
fashion/cosmetics
books
discussion/chat
nonprofit
communities

schools/universities

news/information
instant messenger
gambling
kids
music/radio
games - online play
department stores
commerce/music
events/tickets

commerce/movies

xxx adult content
regional/local news
auto news & info
news
sports
personals
religion





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